IN THE AGE OF PROGRAMMATIC ADVERTISING, "ALWAYS-ON" CAMPAIGNS ARE BECOMING INCREASINGLY POPULAR. BUT HOW DO THEY STACK UP TO THE TRADITIONAL AD CAMPAIGN?

We researched the performance of more than 6,000 video advertising campaigns, comprised of over 6.3 billion (with a b) impressions to answer the question above. 

Download the report now to evaluate "always-on" vs. standard campaign performance, including cost-per-viewable impression and brand awareness metrics.